O N E F A M I L Y
Created the visual identity system for the new partnership between Williams-Sonoma, Inc. and the Golden State Warriors. The co-branded communications feature the game time presence program which premiered at Chase Center, the Warriors’ new state of the art home in San Francisco. The dynamic digital displays, including 270 degree animated LEDs, center court video boards, and concourse signage, deliver a world class experience for fans.
Digital and print campaigns were also developed to promote the exclusive home collection of co-branded products curated by the Williams Sonoma family of brands. As the official furniture and home design partner of the five time NBA champions, Williams-Sonoma, Inc. has furnished multiple areas at Chase Center, including courtside lounges, bar spaces, club suites and corporate offices. This partnership inspired the creation of the collection and was made available online and at the team store.
BRAND IDENTITY
SIGNAGE
ANIMATION
DIGITAL
PRINT COLLATERAL