S E E I N G I S B E L I E V I N G
Designed the global brand identity system for Yosivo, the world’s first and only digital therapy engineered to treat people with sight disabilities. The revolutionary technology involves playing entertaining video games while using specialized eyewear to stimulate and retrain the brain for optimal 3D vision. The fun and easy cure is FDA approved and kids love the homework.
Developed a brand toolkit that solves a complex framework of design criteria, primarily focused on web accessibility and compliance for people with visual deficiencies. Optimism is the overarching theme of the brand’s personality and each element aligns accordingly. The logo’s heroic icon personifies empowerment and celebration. Bold purple and orange colors, a friendly primary typeface, and an approachable design architecture create an ideal environment to let the games begin.
BRAND STRATEGY
NAMING
BRAND IDENTITY
DIGITAL APP
PACKAGING
BRAND GUIDELINES