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Refreshed Morey’s chef-style fish and seafood packaging by leading with appetite appeal. The bold black-box design system, hero product photography and saturated color coding highlights their masterful marinades and fine catches, elevates premiumness and improves shelf impact. The easy to navigate communication hierarchy increases shoppability and helps reestablish Morey’s as a category leader.
Since 1937 Morey’s has led the charge in commitment to responsible, sustainable practices within the industry. Morey’s is an active member of the National Fisheries Institute and works as an advocate for ensuring a safe, responsible, and sustainable supply of seafood.
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