W E L L S U I T E D
Tailored a unique delivery system for the online tuxedo rental for Men’s Wearhouse. Catering to millennial expectations, this high level packaging experience reinforces the brands reputation as leaders of innovation, style experts, and customer service professionals.
The tux-to-go kit comes complete with a welcome packet, garment bag, and capsule box containing all the essentials. This proprietary capsule box, certified with a U.S. Patent, was engineered specifically for wrinkle-free shipping. Each step of the unboxing process is punctuated with smart, personalized messaging and the signature bow tie pattern keeps things fresh and connected. Digital and direct mail promos supported the online rental process.
BRAND STRATEGY
PACKAGING
STRUCTURE
DIGITAL
PRINT COLLATERAL