F A M I L Y O W N E D
Refreshed Jovial’s packaging system to better reflect the founders‘ passion for good food, organic farming, and Italian traditions. From a deep love for small generational farms and artisan producers, their product lines are focused around ancient grain ingredients and traditional recipes that cater to modern diets, specifically to those with food sensitivities and intolerances.
A celebration of everyday wholesomeness comes to life with an approachable and cohesive design system. The inspired tabletop place settings are all about delicious food and natural ingredients. Simple color coding, unique peekaboo diecuts, and snap-shots of Italian farmlands all combine to tell their story with a sense of joyful pride.
BRAND STRATEGY
PACKAGING