L A R G E R T H A N L I F E
Redesigned Energizer’s global packaging portfolio to express their new brand positioning ‘Light Hearted, Longer Lasting’ across batteries, chargers and lights. This fresh look is all about optimism, emotional engagement and premium performance. The character-centric approach and dynamic design architecture embody a new expression of energy, re-establishes the brand’s world-class leadership, and differentiates from category sameness.
Collaborative efforts with advertising and retail merchandising agencies resulted in a robust set of brand guidelines. Over 400 designs were created across multiple sub-brand product tiers for the initial roll out.
BRAND STRATEGY
BRAND ARCHITECTURE
BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
BRAND GUIDELINES