U P G R A D E Y O U R G A M E

Designed the brand identity and packaging for the launch of PlayOn pain relief spray. PlayOn uses their proprietary DuraCool Technology to boost longer-lasting performance and faster recovery from a time-released sweat-resistant formulation. 100% naturally sourced, FDA-compliant and made in the USA, this powerful and safe newcomer is set on becoming the future of pain relief.

The logo personifies the founders’ ethos of balancing a healthy and active lifestyle with nature. The vibrant color scheme inspired by the sun and sea creates the perfect backdrop.

BRAND IDENTITY
PACKAGING

A G E G R A C E F U L L Y

ProAge is a full line of natural solutions developed to treat the most common age-related issues. The condition-specific supplements portfolio helps older audiences age confidently, feel better physically and mentally, and live their best lives.

The packaging system uses an easy to navigate set of iconography that represents the 10 product categories. The individual visual metaphors strike a balance between innovative science and consumer emotional benefits. The premium look and feel is elevated by holographic printing techniques, a minimalistic design architecture, and eco-friendly packaging materials.

PACKAGING
ILLUSTRATION
DIGITAL
BRAND GUIDELINES

L O U D A N D P R O U D

Refreshed Tillamook’s cheese packaging to be bolder, simpler, and more iconic. The ownable window system was crafted using playful occasion-based silhouettes for each product segment as a wink to cheese lovers everywhere. Strong color blocking reinforces flavor differentiation and drives improved shopability.

The new system injects a truer sense of Tillamook’s brand personality, increases appetite appeal, and creates stopping power at shelf. All cheese segments were addressed including slices, shreds, snacks, and blocks. The B Corp certification reflects their commitment to uncompromising quality and dedication to making the best natural products out there.

BRAND STRATEGY
PACKAGING

L A R G E R  T H A N L I F E

Redesigned Energizer’s global packaging portfolio to express their new brand positioning ‘Light Hearted, Longer Lasting’ across batteries, chargers and lights. This fresh look is all about optimism, emotional engagement and premium performance. The character-centric approach and dynamic design architecture embody a new expression of energy, re-establishes the brand’s world-class leadership, and differentiates from category sameness.

Collaborative efforts with advertising and retail merchandising agencies resulted in a robust set of brand guidelines. Over 400 designs were created across multiple sub-brand product tiers for the initial roll out.

BRAND STRATEGY
BRAND ARCHITECTURE
BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
BRAND GUIDELINES

S E A T T L E S M I L E

Rediscovered SBC’s authentic brand story and carried it forward in a fresh, unexpected way. Celebrating their delightful personality, signature smooth roasts and quirky roots, every inch of the package is thoughtfully detailed to tell their story. 

Handcrafted illustrations and typography evoke the playfulness and approachability the brand needed. Previously archived variety names, referencing local Seattle landmarks, were reissued to accentuate their rich brand heritage and charm.

12 different roast varieties, Keurig K-Cup boxes and canisters were included in the launch. Brand guidelines were crafted for the packaging system which included a toolkit of masterbrand elements for off-pack applications.

BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
ILLUSTRATION
BRAND GUIDELINES

N E W  T W I S T

Refreshed Tazo Tea’s packaging system to align with their new brand essence ‘Live Playfully’. Tazo‘s imaginative flavor twists and minimalist brand DNA were leveraged to increase brand love and to differentiate within the category.

Magic-window ingredient treatments create vibrant expressions of flavor and inspire a daily sense of discovery and delight.

The new look was extended to over 30 flavor varieties including additional product lines for chai, desserts, and iced tea.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING

S E E I N G I S B E L I E V I N G

Designed the global brand identity system for Yosivo, the world’s first and only digital therapy engineered to treat people with sight disabilities. The revolutionary technology involves playing entertaining video games while using specialized eyewear to stimulate and retrain the brain for optimal 3D vision. The fun and easy cure is FDA approved and kids love the homework.

Developed a brand toolkit that solves a complex framework of design criteria, primarily focused on web accessibility and compliance for people with visual deficiencies. Optimism is the overarching theme of the brand’s personality and each element aligns accordingly. The logo’s heroic icon personifies empowerment and celebration. Bold purple and orange colors, a friendly primary typeface, and an approachable design architecture create an ideal environment to let the games begin.

BRAND STRATEGY
NAMING
BRAND IDENTITY
DIGITAL APP
PACKAGING
BRAND GUIDELINES

T H E F U T U R E O F D A I R Y

Created the holistic brand launch for Perfect Day, pioneers of a whole new era of animal-free dairy products who want to change the world. Perfect Day’s mission is to partner with the world’s favorite brands and become the ingredient brand of choice for making delicious milk, cheese, yogurt and ice cream.

The unique brand identity system was crafted to capture their brand essence of dairy goodness everyone can love. The logo droplet and colorful visual language were inspired by the spots on cows and personify their innovative spirit.

Limited edition ice cream kits premiered online to consumers as a demonstration of what future products could be. Each kit arrived chilled with sample pints, a branded scoop, and an informational brochure. Ice cream trucks also hit the streets to spread the word.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL

F R E S H S I N C E 1 9 3 7

Refreshed Morey’s chef-style fish and seafood packaging by leading with appetite appeal. The bold black-box design system, hero product photography and saturated color coding highlights their masterful marinades and fine catches, elevates premiumness and improves shelf impact. The easy to navigate communication hierarchy increases shoppability and helps reestablish Morey’s as a category leader.

Since 1937 Morey’s has led the charge in commitment to responsible, sustainable practices within the industry. Morey’s is an active member of the National Fisheries Institute and works as an advocate for ensuring a safe, responsible, and sustainable supply of seafood.

BRAND IDENTITY
PACKAGING

W E L L N E S S J O U R N E Y

Redesigned the core packaging system for Nutrilite’s multivitamins and supplements to reflect the brand’s mission of inspiring better health through real nutrition. Key natural botanicals and ingredients are staged in an elevated way on pack, giving the nutrition-focused platform a more authentic and approachable personality.

The plastic-free, sustainable packaging change uses recycled paperboard tubes and conveys Nutrilite’s future focused commitment to innovative, earth-friendly solutions. A healthy lifestyle print and digital campaign was created to signal the change and make it relatable to millennials and Gen Z consumers.

PACKAGING
DIGITAL
PRINT COLLATERAL

C H I L L O U T

Redesigned Nestlé Starbucks cold brew coffee packaging to elevate refreshment cues and improve brand presence at retail. The brand’s premium café equities are leveraged to deliver better taste appeal, differentiate from the competitive set, and increase brand affinity in this growing coffee category.

Extended the shelf-stable product line beyond the existing pitcher packs to include single-serve pods and and multi-serve concentrates.

BRAND STRATEGY
PACKAGING

F A M I L Y O W N E D

Refreshed Jovial’s packaging system to better reflect the founders‘ passion for good food, organic farming, and Italian traditions. From a deep love for small generational farms and artisan producers, their product lines are focused around ancient grain ingredients and traditional recipes that cater to modern diets, specifically to those with food sensitivities and intolerances.

A celebration of everyday wholesomeness comes to life with an approachable and cohesive design system. The inspired tabletop place settings are all about delicious food and natural ingredients. Simple color coding, unique peekaboo diecuts, and snap-shots of Italian farmlands all combine to tell their story with a sense of joyful pride.

BRAND STRATEGY
PACKAGING

O L D  M E E T S  N E W

Created brand packaging for Toki Whisky, an exclusive product launch for the American market from The House of Suntory. The Japanese name ‘Toki’ represents the harmony between tradition and reinvention.

The slab-shaped bottle and wrap-around, inset label symbolize inventive character and timeless authenticity.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING
STRUCTURE

S E C R E T I N G R E D I E N T

Designed Shoogies’ brand identity and packaging for the launch of their new cannabis-infused sweeteners. With the benefits of THC, these take anywhere treats promise happiness and comfort to those who seek an alternative way to elevate their experience.

The playfully bold and brightly colored boxes and stick packets sweeten the deal. Made with premium, certified organic ingredients, Shoogies is set on becoming the world’s trusted leader of edible cannabis sweeteners.

BRAND IDENTITY
PACKAGING

O N E F A M I L Y

Created the visual identity system for the new partnership between Williams-Sonoma, Inc. and the Golden State Warriors. The co-branded communications feature the game time presence program which premiered at Chase Center, the Warriors’ new state of the art home in San Francisco. The dynamic digital displays, including 270 degree animated LEDs, center court video boards, and concourse signage, deliver a world class experience for fans.

Digital and print campaigns were also developed to promote the exclusive home collection of co-branded products curated by the Williams Sonoma family of brands. As the official furniture and home design partner of the five time NBA champions, Williams-Sonoma, Inc. has furnished multiple areas at Chase Center, including courtside lounges, bar spaces, club suites and corporate offices. This partnership inspired the creation of the collection and was made available online and at the team store.

BRAND IDENTITY
SIGNAGE
ANIMATION
DIGITAL
PRINT COLLATERAL

R O C K  Y O U R R E C I P E

Refreshed Rachael Ray’s cookware packaging portfolio to better express her youthful, down-to-earth personality and relax-the-rules attitude. This collection is all about vibrant color and creativity. Artful watercolor illustrations and bold color blocking accentuate the product line.

The call-to-action collection name ‘get cooking!’ reinforces her approachable culinary style and personal mantra of making cooking fun and easy.

BRAND STRATEGY
PACKAGING
NAMING
ILLUSTRATION

T I M E F O R A C H A N G E

Crafted the shelf-popping new look for Fiora’s portfolio of bath tissues and paper towels to better reflect their commitment to sustainability and focus on making the planet a better place, one roll at a time.

The colorful, nature inspired landscapes bring the brand’s pledge to the environment to life in a disruptive and meaningful way. The refreshed design system was extended to print and digital ads, and retail presence. All of their paper products are 100% PEFC Certified and sustainably made in compliance with ecological, social, and ethical standards.

BRAND IDENTITY
PACKAGING
RETAIL PRESENCE
DIGITAL
PRINT COLLATERAL

W E L L S U I T E D

Tailored a unique delivery system for the online tuxedo rental for Men’s Wearhouse. Catering to millennial expectations, this high level packaging experience reinforces the brands reputation as leaders of innovation, style experts, and customer service professionals.

The tux-to-go kit comes complete with a welcome packet, garment bag, and capsule box containing all the essentials. This proprietary capsule box, certified with a U.S. Patent, was engineered specifically for wrinkle-free shipping. Each step of the unboxing process is punctuated with smart, personalized messaging and the signature bow tie pattern keeps things fresh and connected. Digital and direct mail promos supported the online rental process.

BRAND STRATEGY
PACKAGING
STRUCTURE
DIGITAL
PRINT COLLATERAL

J U S T A D D B O U R B O N

Created the holiday packaging for the Woodford Reserve 8 Day Advent Calendar for Williams Sonoma. A collection of essentials to craft creative cocktails for eight days of good cheer from the mixology experts at Woodford Reserve. Hidden behind each window are individual portions of artisanal mixers and barrel-aged bitters.

The iconic Woodford Reserve bottle silhouettes the seasonal headline. Red bulbs highlight each flavor and elevated finishes of metallic white gold and matte black keep things festive.

PACKAGING
ILLUSTRATION

L E T ' S F L Y

Designed a limited edition, promotional newspaper for Vintage Electric Bikes that celebrates their dynamic personality, old school craftsmanship, and state-of-the-art products.

These over-sized publications were featured at the Interbike Show in Las Vegas.

BRAND STRATEGY
BRAND STORY
PRINT COLLATERAL

N E X T G E N C H E F S

Designed a series of kids bakeware kits crafted for aspiring young chefs everywhere to create their very own baking masterpieces. Each Bake + Create kit includes all the essentials for prepping, decorating and baking homemade cookies, pies and pizzas, along with a kid-size apron for managing splatters.

The packaging design system features a series of fun and friendly, collage-style illustrations of hero food and tools, a fresh color palette, and patterns to spark imagination.

PACKAGING
ILLUSTRATION

T H E  A R T  O F  S O U P

Created the limited edition Campbell’s soup labels to celebrate the 50th anniversary of Andy Warhol’s 1962 iconic artwork. In collaboration with the Andy Warhol Foundation, a set of four cans were designed to commemorate the artist’s cultural contributions. Each can mimics Warhol’s colorful, pop-art style and features a portrait of the artist paired with his famous quotes.

The highly collectable cans were sold exclusively at Target and a ‘15 Minutes of Fame’ app was built to allow users to transform their own photos into Warholesque masterpieces.

BRAND STRATEGY
PACKAGING

M I X  I T  U P

A collection of brand identities spanning the categories of food and beverage, travel, technology, fashion, entertainment and education.

G E T  H A P P Y

Created Sprint’s device and accessory packaging for their ‘Happy Connecting’ campaign. The consumer experience was brought to life on pack via a colorful collage stream of real-life content, emphasizing their amazing network capabilities.

Designed and produced under the guidelines of Sprint‘s award-winning life cycle packaging practices and commitment to sustainability.

BRAND STRATEGY
PACKAGING
SUSTAINABILITY
STRUCTURE

P E R F E C T  P A I R I N G

Developed promotional packaging for Budweiser’s partnership with the South by Southwest Festival in Austin, a place known for discovering the next big thing in music, film, and interactive media. 

These aluminum bottles celebrate Budweiser’s bold spirit, authentic roots, and crafted soul. Their classic brand equities are leveraged to endorse the SXSW cultural experience and reintroduce Budweiser to new audiences.

PACKAGING
PROMOTIONAL MATERIALS

S C H O O L L U N C H 2.0

Developed the playful brand identity and packaging system for a new food company committed to providing healthy snacks and meals to school kids. Tastetopia is an amazing program inspired by the philosophy that all students deserve nutritious and great tasting meals when they are at school. The customizable meal solutions are made from scratch in small batches using farm-fresh ingredients, and are compliant to USDA standards.

The deliciously fun, kid-friendly visual language expresses the love and pride of the founders. Food-focused iconography, bright colors, and friendly vibes are ready to delight students everywhere.

BRAND IDENTITY
PACKAGING

H E L L O  T A S T Y

Created packaging for Del Monte’s first ever adult fruit cups. These grown-up snacks, featuring vibrant imagery and colors staged on black, elevate the experience and break free from the snack category norms.

Curved diecut sleeves reveal larger portioned, ergonomic cups.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING

P U R E A N D S I M P L E

The Palace bottle was inspired by Evian’s rich brand heritage and the unique journey that their water takes through the French Alps natural filtration process. The iconic shape echoes the mountain peaks and balances elegance and functionality. Custom accessories including an etched, stainless steel pourer and ripple coaster offer an elevated level of luxury.

Designed as a cost-effective alternative to glass, this limited edition, on-premise amenity was available at select high-end bars, restaurants, and clubs.

BRAND STRATEGY
PACKAGING
STRUCTURE

I T ‘ S P E R S O N A L

Designed Amway’s new personal wellness program centered on a plant-forward mindset and holistic approach to nutrition. The global brand launch of Nutrilite Mine targets Gen X and millennial women in US and Korean markets and is dedicated to making complex science simple and easy to use. Through an innovative, FDA-approved process clients receive a personalized regime of wellness supplements designed to optimize essential nutrients and dietary gaps. Progress is tracked over time through their app in tandem with diet and exercise plans.

The kit contains a monthly subscription of multivitamins which are custom labeled with each client’s name. The modern botanical visual language and color palette reinforce the brand’s heritage of pioneering natural health solutions. The daily pill jar, travel vial, and refill pouch are packaged using eco-friendly materials. Mushroom-based insert trays and soy inks for printing demonstrate their commitment to the environment and sustainability. Promotional ad campaigns and digital brand guidelines were developed for the initial roll out.

BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL
BRAND GUIDELINES