U P G R A D E Y O U R G A M E

Designed the brand identity and packaging for the launch of PlayOn pain relief spray. 100% naturally sourced and made in the USA, this powerful and safe newcomer is set on becoming the future of pain relief. The logo personifies the founders’ ethos of a healthy and active lifestyle in balance with nature. The vibrant color scheme inspired by the sun and sea creates the perfect backdrop.

BRAND IDENTITY
PACKAGING

A G E G R A C E F U L L Y

ProAge is a full line of natural supplements developed to help older audiences treat common age-related issues and live their best lives. The packaging system uses an easy to navigate set of visual metaphors representing 10 product categories. The premium look is elevated by holographic printing techniques, a minimalistic design architecture, and eco-friendly materials.

PACKAGING
ILLUSTRATION
DIGITAL
BRAND GUIDELINES

L O U D A N D P R O U D

Refreshed Tillamook’s cheese packaging to be bolder, simpler, and more iconic. The playful occasion-based window silhouettes for each product segment is a wink to cheese lovers everywhere and reflect a truer sense of the brand’s personality. Strong color blocking reinforces flavor differentiation and drives improved shopability.

BRAND STRATEGY
PACKAGING

W E L L N E S S J O U R N E Y

Redesigned the core packaging system for Nutrilite’s multivitamins and supplements to reflect the brand’s mission of inspiring better health through real nutrition. Key natural botanicals and ingredients are celebrated on pack to convey a more authentic and approachable personality. Plastic-free, sustainable packaging signals a future focused commitment to innovation. A healthy lifestyle print and digital campaign was created to promote the refresh and increase awareness among millennials and Gen Z consumers.

PACKAGING
DIGITAL
PRINT COLLATERAL

S E A T T L E S M I L E

Rediscovered SBC’s quirky brand story and carried it forward in a fresh, unexpected way. Handcrafted illustrations and custom typography reference local Seattle landmarks and celebrate their rich brand heritage and charm. 12 signature roast varieties, Keurig K-Cup boxes and canisters were included in the launch.

BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
ILLUSTRATION
BRAND GUIDELINES

P O S I T I V E  V I B E S

Developed the new brand expansion of Bright Day by Simply Done, an eco-friendly range of mindfully made household essentials. The fresh and simplistic design architecture uses colorful botanical elements inspired from nature to create a blue sky expression of positivity. Products use plastic-free alternatives and are made with plant-based ingredients.

Directed the brand refresh for Food Club, a robust design system roll out across all food and beverage categories numbering over 2,000 products. The bold, flavor forward look uses two-toned color backgrounds, elevated food photography, friendly type treatments and playful illustration to elevate the everyday for baked goods, pantry staples, dairy, meats, and snacks.

PACKAGING
BRAND ARCHITECTURE
PHOTOGRAPHY
ILLUSTRATION
BRAND GUIDELINES

S E E I N G I S B E L I E V I N G

Designed the global brand identity system for Yosivo, the world’s first and only digital therapy engineered to treat people with sight disabilities. The revolutionary technology involves video game play with specialized eyewear to stimulate and retrain the brain for optimal 3D vision. The fun and easy cure is FDA approved and is all about optimism. The heroic logo represents empowerment and celebration. Bold colors, friendly typography, and an approachable design architecture create an ideal environment to let the games begin.

BRAND STRATEGY
NAMING
BRAND IDENTITY
DIGITAL APP
PACKAGING
BRAND GUIDELINES

N E W  T W I S T

Refreshed Tazo Tea’s packaging system to align with their new brand essence ‘Live Playfully’. Their imaginative flavor twists and minimalist brand DNA were leveraged to increase brand love and to differentiate within the category. Magic-window ingredient treatments create vibrant expressions of flavor and inspire a daily sense of discovery and delight. The new look was extended to over 30 flavor varieties and included additional product lines for chai, desserts, and iced tea.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING

F R E S H S I N C E 1 9 3 7

Refreshed Morey’s chef-style fish and seafood packaging by leading with appetite appeal. The black-box design system with hero product photography elevates premiumness and creates stopping power at shelf. The easy to navigate communication hierarchy and saturated color coding highlights flavor distinction and helps reestablish Morey’s as a category leader.

BRAND IDENTITY
PACKAGING

T H E F U T U R E O F D A I R Y

Created the holistic brand launch for Perfect Day, pioneers of a new era of animal-free dairy products. Their mission is to partner with the world’s favorite brands and become the ingredient brand of choice for making delicious milk, cheese, yogurt and ice cream. The unique brand identity system captures their brand essence of dairy goodness everyone can love. The logo droplet and colorful visual language were inspired by the spots on cows and personify their innovative spirit. Limited edition ice cream kits premiered online and ice cream trucks hit the streets to spread the word.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL

C H I L L O U T

Redesigned Nestlé Starbucks cold brew coffee packaging to elevate refreshment cues and improve retail presence. Leveraged the brand’s premium café equities to deliver better taste appeal, differentiate from the competition, and increase brand affinity in the growing coffee category. Extended the shelf-stable product line beyond the existing pitcher packs to include single-serve pods and and multi-serve concentrates.

BRAND STRATEGY
PACKAGING

F A M I L Y O W N E D

Refreshed Jovial’s packaging system to better reflect the founders‘ passion for good food, organic farming, and Italian traditions. The portfolio focuses on ancient grain ingredients and traditional recipes that cater to modern diets. The inspired tabletop place settings are all about delicious food and natural ingredients. Simple color coding, unique peekaboo diecuts, and snap-shots of Italian farmlands all combine to tell their story with a sense of joyful pride.

BRAND STRATEGY
PACKAGING

O L D  M E E T S  N E W

Created the cohesive brand packaging for Toki Whisky, an exclusive product launch for the American market from The House of Suntory. The Japanese name ‘Toki’ translates to the harmony of tradition and reinvention over time. The unique slab-shaped bottle and wrap-around, inset label symbolize inventive character and timeless authenticity.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING
STRUCTURE

L A R G E R  T H A N L I F E

Redesigned Energizer’s global packaging portfolio to express their new brand positioning ‘Light Hearted, Longer Lasting’ across batteries, chargers and lights. The fresh look is all about optimism, emotional engagement and premium performance. The character-centric approach and dynamic design architecture embody a new expression of energy, re-establishes the brand’s world-class leadership, and differentiates from category sameness. Collaboration with advertising and retail merchandising agencies resulted in a robust set of brand guidelines. Over 400 designs were created across sub-brand product tiers for the initial roll out.

BRAND STRATEGY
BRAND ARCHITECTURE
BRAND IDENTITY
PACKAGING
CUSTOM TYPOGRAPHY
BRAND GUIDELINES

O N E F A M I L Y

Created the visual identity system for the partnership between Williams Sonoma and the Golden State Warriors. The co-branded communications feature the game time digital presence program which premiered at Chase Center in San Francisco. The dynamic displays, including 270° animated LEDs, center court video boards, and concourse signage, deliver a world class experience for fans.

Developed digital and print campaigns to promote the exclusive home collection of co-branded products curated by the Williams Sonoma family of brands. As the official furniture and home design partner of the five time NBA champions, multiple areas at Chase Center were furnished, including courtside lounges, bar spaces, club suites and corporate offices. This collection was made available online and at the team store.

BRAND IDENTITY
SIGNAGE
ANIMATION
DIGITAL
PRINT COLLATERAL

S E C R E T I N G R E D I E N T

Designed Shoogies’ brand identity and packaging for the launch of their cannabis-infused sweeteners. With the benefits of THC, these take-anywhere treats promise happiness and comfort to those who seek an alternative way to elevate their experience. The playfully bold and brightly colored packs sweeten the deal. Made with premium certified organic ingredients, Shoogies is set on becoming the world’s trusted leader of edible cannabis sweeteners.

BRAND IDENTITY
PACKAGING

T I M E F O R A C H A N G E

Crafted the shelf-popping new look for Fiora’s portfolio of bath tissues and paper towels to better reflect their commitment to sustainability and focus on making the planet a better place, one roll at a time. The colorful, nature inspired landscapes bring the brand’s pledge to the environment to life in a disruptive and meaningful way. The refreshed design system included print and digital ads, and retail presence.

BRAND IDENTITY
PACKAGING
RETAIL PRESENCE
DIGITAL
PRINT COLLATERAL

R O C K  Y O U R R E C I P E

Refreshed Rachael Ray’s cookware packaging portfolio to better express her youthful, down-to-earth personality and relax-the-rules attitude. The collection is all about vibrant color and creativity. Artful watercolor illustrations and bold color blocking accentuate the product line. The call-to-action collection name ‘get cooking!’ reinforces her approachable culinary style and personal mantra of making cooking fun and easy.

BRAND STRATEGY
PACKAGING
NAMING
ILLUSTRATION

J U S T A D D B O U R B O N

Created the holiday packaging for the Woodford Reserve 8 Day Advent Calendar for Williams Sonoma. A collection of essentials to craft creative cocktails for eight days of good cheer from the mixology experts at Woodford Reserve. Hidden behind each window are individual portions of artisanal mixers and barrel-aged bitters. The iconic Woodford Reserve bottle silhouettes the seasonal headline, red bulbs highlight each flavor, and elevated finishes of metallic white gold and matte black keep things festive.

PACKAGING
ILLUSTRATION

W E L L S U I T E D

Tailored a unique delivery system for the online tuxedo rental for Men’s Wearhouse. Catering to millennial expectations, this high level packaging experience reinforces the brands reputation as leaders of innovation, style experts, and customer service professionals. The tux-to-go kit, certified with a U.S. Patent, comes complete with a welcome packet, garment bag, and capsule box containing all the essentials. Engineered specifically for wrinkle-free shipping, each step of the unboxing process is punctuated with smart, personalized messaging and a signature bow tie pattern. Digital and direct mail promos supported the online rental process.

BRAND STRATEGY
PACKAGING
STRUCTURE
DIGITAL
PRINT COLLATERAL

N E X T G E N C H E F S

Designed a series of kids bakeware kits crafted for aspiring young chefs everywhere to create their very own baking masterpieces. Each Bake + Create kit includes all the essentials for prepping, decorating and baking homemade cookies, pies and pizzas. The packaging system features a series of kid friendly, collage-style illustrations of hero ingredients and tools, a fresh color palette, and patterns to spark imaginations.

PACKAGING
ILLUSTRATION

L E T ' S F L Y

Designed a limited edition, promotional newspaper for Vintage Electric Bikes to celebrate their dynamic personality, old school craftsmanship, and state-of-the-art products. The over-sized printed publications were featured at the Interbike Show in Las Vegas.

BRAND STRATEGY
BRAND STORY
PRINT COLLATERAL

M I X  I T  U P

A collection of brand applications spanning the categories of food and beverage, travel, technology, fashion, entertainment and education.

P E R F E C T  P A I R I N G

Developed promotional packaging for Budweiser’s partnership with the South by Southwest Festival in Austin, a place known for discovering the next big thing in music, film, and interactive media. The limited edition aluminum bottles celebrate Budweiser’s bold spirit, authentic roots, and crafted soul. The modular visual identity system endorses the SXSW cultural experience and reintroduces Budweiser to new audiences.

PACKAGING
PROMOTIONAL MATERIALS

T H E  A R T  O F  S O U P

Created the limited edition Campbell’s soup labels to celebrate the 50th anniversary of Andy Warhol’s 1962 iconic artwork. In collaboration with the Andy Warhol Foundation, the set of four cans commemorate the artist’s cultural contributions. Each can mimics Warhol’s colorful, pop-art style and features a portrait of the artist paired with his famous quotes. The highly collectable cans were sold exclusively at Target and a ‘15 Minutes of Fame’ app was built to allow users to transform their own photos into Warholesque masterpieces.

BRAND STRATEGY
PACKAGING

G E T  H A P P Y

Created Sprint’s device and accessory packaging for their ‘Happy Connecting’ campaign. The consumer experience was brought to life on pack via a colorful collage stream of real-life content emphasizing their amazing network capabilities. Designed and produced under the guidelines of Sprint‘s award-winning life cycle packaging practices and commitment to sustainability.

BRAND STRATEGY
PACKAGING
SUSTAINABILITY
STRUCTURE

H E L L O  T A S T Y

Created packaging for Del Monte’s first ever adult fruit cups. These grown-up snacks feature vibrant imagery and colors staged on black to elevate the experience and break free from the snack category norms. Curved diecut sleeves reveal larger portioned, ergonomic cups.

BRAND STRATEGY
BRAND IDENTITY
PACKAGING

S C H O O L L U N C H 2.0

Developed the playful brand identity and packaging system for a new food company committed to providing healthy snacks and meals to school kids. Tastetopia is an amazing program inspired by the philosophy that all students deserve nutritious and great tasting meals. The customizable meal solutions are made from scratch in small batches using farm-fresh ingredients. The deliciously fun, kid-friendly visual language of food-focused iconography, bright colors, and friendly vibes expresses the love and pride of the founders.

BRAND IDENTITY
PACKAGING

I T ‘ S P E R S O N A L

Designed the global brand launch of Nutrilite Mine, a personal wellness program centered on a plant-forward mindset and holistic approach to nutrition. The innovative FDA-approved process allows clients to customize a regime of natural supplements and track progress over time with an app. The kit contains a monthly subscription of multivitamins that are custom labeled with each client’s name. The modern botanical visual expression and color palette embody the brand’s pioneering spirit of nature-based solutions. Eco-friendly packaging materials such as glass, mushroom-based insert trays and soy inks for printing demonstrate their commitment to the environment and sustainability. Promotional ad campaigns and digital brand guidelines were developed for the initial roll out.

BRAND IDENTITY
PACKAGING
DIGITAL
PRINT COLLATERAL
BRAND GUIDELINES

P U R E A N D S I M P L E

Evian’s limited edition Palace bottle embodies their rich brand heritage, elegance and functionality. The iconic shape with wrap around mountain peaks echo the unique journey that their water takes as it passes through the French Alps natural filtration process. Custom stainless steal accessories elevate the level of luxury. Designed as a cost-effective alternative to glass, the on-premise amenity was available at select high-end bars, restaurants, and clubs.

BRAND STRATEGY
PACKAGING
STRUCTURE